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Top 7 reasons why has the tirupur market been launching more brands in recent days?
The Rising Tide of Clothing Brands in Tirupur Market: A Closer Look at the Industry
Access to Raw Materials:
Tirupur, located in the Indian state of Tamil Nadu, has long been a hub for textile and garment manufacturing. Over the years, the city has transformed itself into a major center for clothing production, with a booming industry that has attracted both local and international brands. Here’s a closer look at how the Tirupur market is coming up with more clothing brands:
One of the primary reasons behind the growth of clothing brands in Tirupur is the availability of high-quality raw materials. The region is known for producing superior cotton and has a robust supply chain that ensures a steady flow of raw materials to manufacturers. This has made it easy for clothing brands to set up operations in Tirupur and source the materials needed to produce high-quality garments.
Growth of e-commerce:
With the growth of e-commerce, it has become easier for small and medium brands to reach a wider audience and expand their customer base.
Focus on sustainability:
With consumers becoming more conscious about the environment, there is a growing demand for sustainable clothing. Tirupur market has been quick to adopt sustainable practices, which has attracted more brands to enter the market.
Skilled Labour:
Tirupur has a large pool of skilled labor that is well-versed in the art of garment manufacturing. The city has a well-established textile industry that has been around for decades, which means that there are plenty of experienced workers available to clothing brands. This has helped to reduce the costs associated with training new employees and has allowed brands to produce garments more efficiently.
Cost-Effective Production:
The cost of production in Tirupur is relatively low compared to other manufacturing hubs in India and around the world. This is due to a combination of factors, including the availability of raw materials, skilled labor, and efficient supply chains. As a result, clothing brands can produce high-quality garments at a lower cost, which has made it an attractive destination for manufacturing.
Infrastructure:
Tirupur has developed a robust infrastructure to support the garment industry. The city has a well-connected network of roads, railways, and airports, making it easy for clothing brands to transport goods to different parts of the country and the world. Additionally, the city has established a strong ecosystem of manufacturers, suppliers, and service providers, which has made it easier for brands to set up operations in the region.
Government Support:
The Indian government has been actively promoting the textile and garment industry in the country, and Tirupur has been a major beneficiary of these initiatives. The government has provided incentives to clothing brands to set up operations in the region, such as tax exemptions and subsidies, which has encouraged more brands to invest in Tirupur.
In conclusion, the growth of clothing brands in the Tirupur market is a testament to the region’s strength in garment manufacturing. With its access to high-quality raw materials, skilled labor, cost-effective production, robust infrastructure, and government support, Tirupur has become an attractive destination for clothing brands looking to establish a presence in the Indian market.